For years, SEO experts have warned against developing your website entirely in flash, which is a software solution to provide aesthetically pleasing web designs that can be almost undetectable to search engines. Is it still smart SEO advice, given the recent changes in how Google analyses flash files?
The following are a few SEO tips that every front-end developer must know. If you hire Australian Internet Advertising then their experts can help you to use the right SEO agency and maintain your website.
- Say no to flash
Many professionals have advised against using flash. If you are even now using flash, it is the right time to get rid of it. Due to the unsafe nature of flash, a majority of search engines and gadgets have decided not to support it.
- Simple and user-friendly design
The most effective designs are the most basic. Build a website with a basic and user-friendly design if you like to attract visitors. After all, a well-structured website provides a better user experience.
- SEO-friendly URL organisation
If you want your website to be SEO-friendly, it must have a logical, clear, and straightforward URL structure. One of the most critical aspects of your SEO strategy is to have an URL structure that is SEO-friendly.
- Site speed also matters
The time it takes for your pages to load is a critical element in determining how long users stay on your site and how often they return. No one wants to waste time waiting to get a website to load in the fast-paced environment of today.
- Mobile-friendly rules
Because of the rise in mobile usage and the mobile-friendly algorithm of Google, mobile-friendly design has become a top concern. Create a website that is both visually appealing and responsive to devices of all sizes.
- Optimize images
You might not have recognised how crucial an image is. Images can drive a lot of traffic from certain image-based search engines e.g., Google Images, but they can also slow down the overall page time of your website.
- A better call-to-action
The primary motivation for business owners to spend on website design is to increase leads and, eventually, conversions. Creating call-to-action buttons is the most effective technique to increase website conversion.
- Printer-friendly design
Some of the site visitors may want to print your page for later reading or review in their spare time, and a printer-friendly web design allows them to do so.
- Sitemaps for both search engine and user
The pages of the website that are present for crawling are listed in an XML sitemap, which tells search engine crawlers. It is that crucial SEO strategy that is often overlooked.
- Do not miss social media integration
It has been established that social media is quite effective and has a significant beneficial impact on the ranking of a website. As a result, one of the main considerations these days is linking your website with social networking.
In web design and development, there are always certain new trends and requests. People are constantly on the lookout for something extra.